Advertisers pay the levy, based on their advertising spend.
This is either collected on our behalf by advertising agencies (from their clients), or paid to us by media companies (based on the billings they charge their direct clients), or advertisers who deal directly with the digital platforms – for example those who have registered on the asbof.withgoogle site.
We currently collect from these six categories
Press (newspapers, magazines, inserts)
Sponsored Twitter and Facebook
Television, Radio and Cable
Please visit basbof for details
This separate levy is collected by masbof i
Advertising outside the UK
Advertising of a party-political nature
(as this is not subject to the ASA’s Code of Advertising Practice (CAP))
Classified and display advertising
This is subject to CAP rules, but its exclusion from the levy is simply due to the impracticability of collection from the very small units of expenditure involved. However, you do have the option to still contribute here, and pay a levy sum equal to 0.025% of client media billings, including lineage and semi-display.
Advertising for medical products
As defined by, and licensed under, the Medicines Act, the promotion of which is restricted to the medical, veterinary and allied professions. The exemption applies to products which are promoted for supply only in response to a medical prescription. It does not apply to medicines or allied products which are advertised to the general public and are available for purchase in pharmacies and other outlets
Without trust a brand is just a product and its advertising is just noise.
Keith Weed, President, Advertising Association
All advertisers gain great benefit from advertising self-regulation, so it is vital that all share the cost, and pay the levy.
Phil Smith, Director General of ISBA
Consumer trust is crucial to brand value and so our value as an industry.
Stephen Woodford, CEO, Advertising Association
The Mailing Preference Service (MPS) is a free service for the public (funded by the direct mail industry), to enable them to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by Royal Mail – and all directly involved trade associations – and is fully supported by The Information Commissioners Office (ICO). It is funded by the Mailing Standards levy, which is charged at £2 per £1,000 on the cost of postage, and is collected – in the main – by Royal Mail, included on its postage mailing invoices.