Your contribution and its impact

The benefits of advertising self-regulation are very important, and evident.

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Your contribution
Keeping the public happy and safe

because they can expect legal, decent, honest and truthful advertising – as well as the right of complaint and redress – via the ASA

Keeping the industry in the driving seat

by ensuring that advertising codes and guidance are kept up to date in a relevant and appropriate way

Responsible lobbying and public affairs

by ensuring confident collaboration with Government on new legislation – and technological developments – relevant to the industry

Reducing the drain on your resources

by cutting costs (such as legal fees), and demand on management time, by ensuring you get your advertising right the first time

The work of the ASA in supporting self-regulation

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media, applying the Advertising Code which is written by the Committee of Advertising Practice (CAP).

Without trust a brand is just a product and its advertising is just noise.

Keith Weed, President, Advertising Association

All advertisers gain great benefit from advertising self-regulation, so it is vital that all share the cost, and pay the levy.

Phil Smith, Director General of ISBA

Consumer trust is crucial to brand value and so our value as an industry.

Stephen Woodford, CEO, Advertising Association

How to contribute

The Mailing Preference Service (MPS) is a free service for the public (funded by the direct mail industry), to enable them to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by Royal Mail – and all directly involved trade associations – and is fully supported by The Information Commissioners Office (ICO). It is funded by the Mailing Standards levy, which is charged at £2 per £1,000 on the cost of postage, and is collected – in the main – by Royal Mail, included on its postage mailing invoices.