Supporting Trust in Advertising
Who contributes?

Advertisers pay the levy, based on their advertising spend.  This is collected on our behalf by advertising agencies (from their clients), or paid to us by broadcasters, based on the billings they charge their direct clients.

Download the full guide
We currently collect from these 3 categories
UK Television
Radio
Cable Advertising
What’s exempt?
Still not sure?

Download our guidelines for additional information on exclusions and methods of calculation

Download
Advertising outside the UK
Advertising of a party-political nature

(as this is not subject to the ASA’s Broadcast Code of Advertising Practice (BCAP))

Advertising for medical products

As defined by, and licensed under, the Medicines Act, the promotion of which is restricted to the medical, veterinary and allied professions. The exemption applies to products which are promoted for supply only in response to a medical prescription. It does not apply to medicines or allied products which are advertised to the general public and are available for purchase in pharmacies and other outlets.

Broadcast companies with direct billings to clients of less than £500,000 a year

In this case, there is no requirement to basbof for the levy on these billings, as the cost of collecting the levy could not be justified by the amount of levy generated.

Production costs
Still not sure?

Download our guidelines for additional information on exclusions and methods of calculation

Download

Without trust a brand is just a product and its advertising is just noise.

Keith Weed, President, Advertising Association

All advertisers gain great benefit from advertising self-regulation, so it is vital that all share the cost, and pay the levy.

Phil Smith, Director General of ISBA

Consumer trust is crucial to brand value and so our value as an industry.

Stephen Woodford, CEO, Advertising Association

How to contribute